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With Alitalia and the Alitalia name, Italian style and identity travel the world.
Le Divise Le Divise Le Divise

The winged arrow
The first Alitalia logo included the "Winged Arrow" as a symbol of speed.

Today the "Winged Arrow" remains a part of the Company heritage, as the symbol of customer loyalty identifying the most prestigious clubs of the MilleMiglia Program, dedicated to the best customers.


The stylized "A"
In 1969, the new company brand was designed, becoming over the years a true distinctive icon of Italianness.

The logo was easily remembered and immediately associated with Alitalia thanks to the strong visual impact of the stylized “A” with the colors of the Italian flag and the shape that perfectly fits the aircraft tail.


The logo today
In 2005, the logo was restyled slightly to make it more contemporary and give it a sense of dynamism, keeping, however, its full and immediate recognizability.

Even though the Alitalia brand is aesthetically typical of the 1960s, it has been able to create a clear identity, becoming a brand recognized worldwide.