Milan, October 16, 2015 – To mark World Food Day today, Alitalia and the United Nation’s World Food Programme (WFP) launched the new fundraising campaign "Give for Food" on Alitalia flights. The launch was hosted in the Alitalia - Etihad Airways Pavilion at EXPO Milan 2015.
Beginning December 1, on about 300 Alitalia intercontinental weekly flights to the United States, Canada, Brazil, Argentina, Japan, South Korea, and United Arab Emirates, airline crews will distribute customized envelopes which passengers can use to make donations to the WFP’s School Feeding global programme. A similar programme will also begin in summer 2016 on Alitalia weekly flights to Mexico and Chile.
Every donation by Alitalia passengers to WFP’s School Feeding programme will be converted into tangible help for school children. In 2014, the programme provided school meals to more than 18.2 million students in 65 countries worldwide.
WFP Executive Director Ertharin Cousin, who was present for the announcement of the initiative, said: "The partnership between Alitalia and WFP Italia is a vital vehicle of collective action, born out of EXPO, mobilizing the private sector to help us build a better future. Thanks to this partnership, millions of children will not only receive nutritious meals, they will also earn an education and with it, the license to realize their dreams. I look forward to the day when I can fly around the world with an Alitalia carrier, to come full circle and see from the sky that we have arrived at our goal where no one is hungry. We share the same world and the same vision: One Future, #ZeroHunger”.
Alitalia Chairman, Luca Cordero di Montezemolo, said: "We are very proud to be among the supporters of the World Food Programme, the world's largest humanitarian agency. We fully embrace this new initiative that we will carry worldwide together with the WFP.”
He added: "It is a very significant programme for those who have the need and the right to be assisted with educational support and for the development of talent – that is, for all of us”.
Ambassador Giovanni Castellaneta, President of World Food Programme Italia, stated: "Thanks to the special partnership with Alitalia, WFP's mission and the shared vision of a Zero Hunger world will take off all over the world. The "Give for Food" campaign will invite people to donate to WFP and concretely contribute to a future where no one has to suffer from hunger anymore. Thanks to Alitalia, this goal appears closer".