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The winged arrow Today the "Winged Arrow" remains a part of the Company heritage, as the symbol of customer loyalty identifying the most prestigious clubs of the MilleMiglia Program, dedicated to the best customers. |
The stylized "A" The logo was easily remembered and immediately associated with Alitalia thanks to the strong visual impact of the stylized “A” with the colors of the Italian flag and the shape that perfectly fits the aircraft tail. |
Dinamic restyling Even though the Alitalia brand is aesthetically typical of the 1960s, it has been able to create a clear identity, becoming a brand recognized worldwide. |
A contemporary look We have also redesigned the livery of our aircraft, but it is even more elegant. The fuselage, pearl-white color, adds a dash of style and sophistication, while the concept of speed is evoked in a refined way through a series of white lines extending as far as the vertical stabilizer.
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